What drives the US seafood consumer to buy in 2024?
Deep dive into a segment-level analysis of consumer purchase patterns
Watch the report co-authors discuss trends in the US seafood market🎙️
Our Methodology
Spheric Consumer's consulting is centered around hypothesis-driven analysis, supported by in-depth expert interviews, qualitative exploration, and quantitative segment-driven research. By integrating our proprietary industry data with custom research, we are able to provide a unique perspective on the world of the customer. Throughout the process, the team maintains frequent communication with clients to refine and improve findings. You can learn more about the way we work through our seafood reports, case studies, and consulting pages.
Our Reports
Spheric Consumer provides independent consumer insights from underserved, new or complex markets within the global seafood industry. Our inaugural product, the US Seafood Consumer Sentiment Report, is the first American seafood report to quantify the total at-home market for fresh and frozen seafood consumption in volume terms, and goes beyond the partial market view offered by supermarket scan data. The report uses a cross-disciplinary approach to understand consumer sentiment and quantify consumer groupings.
Purchase our US seafood report
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