MAPPING THE END-TO-END US FOOD COLD CHAIN 

Use Case: Growth Strategy 

Spheric Consumer was hired by a major player in the US food cold chain to take their understanding deeper in search of unmet needs, pain points, and emerging trends. We created a quantitative end-to-end map and model of the food cold chain and identified more than a dozen areas of opportunity. In collaboration with the client, we fully developed two such opportunities into specific growth strategies. 

The Client 

The client is a major international provider of refrigeration equipment serving the HVAC needs of commercial buildings, including cold storage warehouses, and a provider of mobile refrigeration units used in truck, rail and ocean shipping.  

"Our executive team is highly motivated by growth, and you have helped us see how emerging technology offers a unique growth opportunity based on our existing assets and capabilities. We are moving forward with investments in this space pursuant to our work with Spheric." - Client 

Team 

• 2 Project managers 
• 2 Analysts

Timeline 

• 10 Weeks 

Project Highlights 

• Recruited supply chain experts at food manufacturers, 3PLs, warehouses, carriers (trucking companies), food distributors and wholesalers, food retailers, and foodservice companies.
• Analysis created a quantitative end-to-end pallet-based model quantifying volume of refrigerated and frozen storage and velocity of pallet movement in each leg of the entire cold chain.
• Also identified and dimensionalized multiple areas of friction and frustration, highlighting opportunities for the client.

If you would like to contact our team to discuss custom research you can do so here. We will reply within two business days. Our 2024 US Seafood Consumer Sentiment Report sample is available for download here.