About us

Spheric Consumer is a consulting company that produces independent consumer insights from its analysis of new, underserved or complex markets within the seafood industry. Spheric Consumer is a joint venture between Matt Craze, founder of Spheric Research, a business intelligence firm specialized in aquaculture and controlled environment agriculture, and George Crocker, a market research and strategy expert who has served as CEO in Asian and North American food companies.  

Our inaugural product, the US Seafood Consumer Sentiment Report, uses a cross-disciplinary approach to understand consumer sentiment and quantify consumer segments. For the first time, we combine marketing-derived customer discovery techniques with our team’s seafood commodity expertise to identify the beliefs, attitudes, and value drivers of the American seafood buyer. 

Our 2024 US Seafood Consumer Sentiment Report and sample is available for download here. If you would like to contact our team to discuss a new project you can do so here. We will reply within two business days.

What’s on the consumer’s mind?