EMERGING OPPORTUNITIES IN THE PELAGIC FISHING INDUSTRY
Use Case - Growth Strategy
Spheric Consumer was commissioned to study the complex global supply chain for pelagic fish species like mackerel and herring, that are sold as inexpensive protein sources across Europe, former Soviet states, and Russia. We interviewed 18 experts from Eastern Europe, West Africa, and Scandinavia. The case study examined trade flows and how key biological factors influence the buying patterns of traditional purchasers of these fish.
The Client - Governmental Organization
The client is a governmental organization that works with a major fishery. The study provided valuable yet difficult-to-obtain insights into this fragmented industry, allowing the client to gain a comprehensive understanding of evolving growth trends and identify significant new revenue opportunities that would have otherwise remained elusive.
"You guys nailed it. This is exactly what our members need to realize the opportunity that is out there. There are definitely parts of the industry that are clear opportunities." - Client
Team
- 2 Project managers
- 1 Analyst
- 1 Researcher
Timeline
- 20 Weeks
Key Research Activities
To provide a complete picture of this industry, we recruited key experts from Eastern European, West African, and Scandinavian countries. Their insights, combined with our in-depth research, allowed us to:
- Analyze years of pricing trends to understand the market dynamics over time
- Evaluate other critical variables such as fat levels and the value of roe (fish eggs), which significantly impact supply and demand
- Gain a holistic understanding of the industry by leveraging the expertise of regional specialists from diverse geographical areas
- Provide a clear map of emerging opportunities within the pelagic fishing industry
If you would like to contact our team to discuss custom research you can do so here. We will reply within two business days. Our 2024 US Seafood Consumer Sentiment Report sample is available for download here.